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The Mission of Sparkle

The Mission of Sparkle

This week we are focusing on "What We Are Really Up To" over here at Sparkle. We're talking about the core of who we are and what we do: our mission.

I'm sure you've noticed that Sparkle is slow media. Kind media. Gentle media.

But do you know why our stories are slower and gentler and kinder?

Because we want to create a slower, gentler, and kinder world.

We believe the best way to do that is to tell stories that share models for kindness, respect, love and wonder.

And one of the best parts is this: we're not hitting you over the head with lessons and morals and copious finger-wagging.

We're simply telling stories. Delightful, playful, engaging stories. And the best part is, it's working.

We hear from families every day about the power of a story to bring confidence to a nervous child, or to prepare a family for a threshold event, or to suggest to our kids new ways of communicating more kindly.

It's good stuff. And we absolutely love what we do.

Thanks for joining us in this mission, Sparkle friends!


Sparkle Stories Mission

Sparkle Stories creates high quality audio stories that are simply told and carefully crafted to be relevant to children’s lives – with both its ups and downs, fun times and challenging times, ordinary days and extraordinary moments.

Each Sparkle story contains a small seed of learning about things like:

  • how to be kind to others
  • how to be respectful in thought, word, and deed
  • how to love big and live now
  • how to live in wonder and reverence for this truly incredible world.

Most stories are connected to a tutorial, craft, or recipe so the narrative experience does not end with the entertainment, but offers inspiration for further creativity and exploration. These elements guide children and their parents through real life experiences that deepen the story's lesson, intention, and healing impulse.

It's the mission of Sparkle Stories to nourish children through media, not simply entertain them. In this way, we are modeling the transformation of contemporary children's media.

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